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March 5th 2010
ITV Tonight Show
Produced by: Ruth Gray and Catherine Morgan
Internet My Life
Every day a staggering 1.7 billion of us access the internet world wide.
We shop online, bank online, book holidays, pay for insurance and we stay in touch online.
Jonathan Maitland investigated a recent government report which suggests there are 10 million UK citizens who have never been on the internet- even though between them they could save five and a half billion pounds. ITV invited enviro-lights.co.uk founder Liam Wood to help out a woman from Sunderland with getting herself online.
Episode Guide Here
Latest Press Release: Retail Week
Article by: Tim Danaher, Editor, Retail Week
Out with the old, in with the Newton-Jones
"...Shop Direct is keen to be seen as a leader in the online sphere, hence the dinner where there were talksfrom Google’s very engaging UK boss Matt Brittin, who I was fortunate enough to be sat next to, and a very unassuming chap called Liam Wood, who runs an online business called Enviro Lights, selling eco-friendly lightbulbs, having successfully launched a business selling hoover bags with his brother which now turns over £1m a year. ....."
Full article here
Press Release: Daily Express
Article by: Chris Torney, Your Money
INTERNET HELPS SMALL ENTERPRISES THINK BIG
"...Founder Liam Wood uses free tools like Google Insights For Search to understand exactly what sorts of bulbs people are searching for online and uses this intelligence to make sure he is advertising and selling the right products at the right prices. Using search marketing as a primary source of leads, bidding for an advertising message to appear next to the search results when people are searching for a product, Enviro-Lights has grown strongly over the past 12 months. A high street store selling only eco light bulbs could never survive..."
Full Article here
Press Release: Daily Telegraph
Article by: Matt Brittin, MD Google UK
The web allows entrepreneurs to thrive in a recession
"...Entrepreneur Liam Wood, for instance, founded Enviro-Lights.co.uk during the recession because he spotted consumers were searching the web in their droves for halogen lightbulbs. He set up a store and exploited this niche, in time allowing him to build up the business by selling other types of bulbs..."
Full Article here
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